Understanding mobile e-wallet consumers’ intentions and user behavior
نویسندگان
چکیده
Purpose This study aims to investigate the factors that influence behavioral intention (BI) and usage of e-wallets by extending unified theory acceptance use technology (UTAUT) with constructs, namely, mobile self-efficacy, perceived enjoyment satisfaction. Design/methodology/approach quantitative used partial least squares structural equation modeling on a sample 576 e-wallet users surveyed online. Findings The key findings indicate model can explain 58.8% variance in 53.8% usage. Moreover, self-efficacy has significant enjoyment. Perceived significantly affects satisfaction, effort expectancy performance expectancy. Furthermore, influences customer satisfaction contrast In addition, although expectancy, social impact consumers’ intention, facilitating conditions condition have an insignificant intention. E-wallet stakeholders this make strategic decisions regarding ecosystem. Originality/value Although previous studies independently addressed behavior, expanded framework possible relationships proposed never been adequately studied research context developing countries based empirical analysis. represents one first attempts improve UTAUT empirically analyzing these relationships.
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ژورنال
عنوان ژورنال: Spanish Journal of Marketing - ESIC
سال: 2022
ISSN: ['2444-9709', '2444-9695']
DOI: https://doi.org/10.1108/sjme-05-2022-0105